Ewa Duda-Maciejewska

Ewa Duda-Maciejewska has more than 20 years of experience in marketing, communication and research, during which she cooperated with representatives of business, state institutions and non-governmental organizations. She launched her marketing career in PepsiCo Restaurants International where she was responsible for leading marketing and communication activities for Pizza Hut and KFC in Poland. As Director of Strategy and – later – Managing Director of BBDO Warsaw she was working on brand and communication strategies for AVIVA, American Express, Bayer Consumer Care, GE Capital, HP, ICI Paints, MARS Poland, PepsiCo, Procter and Gamble, PZ Cussons, Rossmann SDP, Polish Telecom / Orange and Wrigley. She has also co-founded and is now co-managing Good Company (consulting agency; founded 2013).

Ewa is a member of the Association of Marketing Communication Agencies SAR and a laureate of 12 EFFIE Awards. She is also an enthusiastic supporter of the Centre for Citizenship Education, where she facilitates the introduction of economic education to Polish schools. Additionally, Ewa runs workshops on brand strategy & marketing at University of Social Sciences and Humanities in Warsaw and at School of Form in Poznań, as well as workshops on experimental marketing at Collegium Civitas in Warsaw

Ewa holds an MA in Sociology and Culture from Lancaster University, UK