Customer segmentation is a vital tool for focusing sales and marketing resources on the “sweet spot” of the market, for tailoring messages to match customer buying values and to guide pricing decisions.
Customer segmentation is helpful in reducing internal costs by shaping sales and service models to match the values of different customer segments-some customers are highly price sensitive and do not want to pay for higher levels of product quality, sales support and customer service.
We assist our clients in defining the most pragmatic customer segmentations from a sales, marketing and service perspective. We then help apply these segmentations to help with customer acquisition, customer service, customer penetration, customer retention and pricing. Global Frontier Partners helps companies build customer segmentation plans that are focused, actionable and designed to generate immediate top-line revenue growth and cost savings.