A large, private higher education services provider in North India, with 12 educational institutions and more than 35,000 students
The client set the goal of significantly increasing its higher education business with two goals; (a) set up a new university and (b) set up a chain of residential schools (K-12). The client asked us to develop a comprehensive business plan and help structure a strategic relationship with a foreign partner.
In this multi-faceted project, we completed it in three phases. In the first phase, we studied the markets for higher education and K-12 education in India. We then segmented the market based upon demographics as well as geographic factors. Based upon this market segmentation, we then identified potential market opportunities for our client.
In the second phase of the project, we developed business plans for each opportunity. In reference to the university opportunity, we helped the client identify academic specialties/courses that should be offered and the ramp-up plan for introducing the content into the curriculum. A detailed financial plan was also developed for each market opportunity so that the client was aware of the capital requirements necessary to implement its expansion plan.
In the third phase, we helped the client identify potential foreign partners and assisted them in their strategic discussions with a partner that would provide both content and investment in the university.
The client embarked on a plan to set up 10 new higher education institutions with a combined intake of more than 11,000 students. The client recently launched their first residential school with world-class facilities, with plans to add three more in the next 2 years. The group acquired the license and started construction of the university. It also entered into an agreement with a leading international education services group that has 500,000 students in educational institutes in 20 countries