Loyalty Program Effectiveness

Does your loyalty program build loyalty or encourage discount-only shopping? 

 

Our approach has helped clients assess the effectiveness of their loyalty programs and redesign them to enhance profitability and brand equity.

MEASURING YOUR LOYALTY PROGRAM

OUR APPROACH

  • Creating a sizeable ambition for the programme – and setting long term objectives
  • Devising a programme that provides meaningful benefits to customers, creates “real” loyalty and works at a reasonable cost to the company
  • Integration with other marketing initiatives of the company
  • Ensuring a tight implementation programme – linking the programme to operations, finance and IT
  • Developing metrics and track success of implementation; create back-end analytics team to capture the benefits of data capture

Read our in-depth article and framework for building a loyalty program that works.

Article (PDF): Getting_your_loyalty_program_to_work_for_you

If you think a second look would be worthwhile, contact us today.

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