The Silver Generation

It’s the baby boomers once again – except that they are now sexagenarians. And right behind them are coming Generation X. In the evolving social context of the next 20 years, people are going to be  living longer and healthier lives. More people continue to work and live independently; though perhaps in close proximity to their children. They represent a large, but often overlooked consumer class. In the UK, for instance, seniors constitute about a third of the travel and motorcycling economy. Unfortunately, for many organisations, this demographic represents a blind spot in their thinking.

In the quest for growth and innovation, many organisations tend to focus on “what’s new” and the tastes of the young.  A contrarian approach may be bigger and more profitable. For a further discussion about strategic opportunities with this demographic, please contact us

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